Content design
TotallyMoney
I led the visual direction and execution of TotallyMoney’s social media relaunch across Instagram and TikTok. Creating static and motion social content alongside reusable carousel templates, I introduced new ideas informed by industry performance, helping streamline collaboration between design and copy while delivering clear, compliant and high-performing content.
Digital campaign
Leading the end-to-end design of the Monitor feature launch, including tailored emails, a landing page and social content.
Performance ads
Designing static and motion social ads across multiple platforms that delivered customer growth and long-lasting top performers.
UX/UI
Optimising the homepage with modular components and clearer navigation to boost engagement and make content easier to find.
Design system
Leading on the creation of a modular CRM system that improved collaboration and enabled the team to scale output.
UX/UI
Whath app
Designing an onboarding flow that guides first-time users, highlights core features, and boosts engagement and retention.
UX/UI
Designing a clear, user-focused landing page that simplified membership options and guided users toward joining with confidence.
Events
Fabletics x POPfit
Creating event branding and print assets for Fabletics’ POPfit launch, shared in-person and globally via social livestream.
Prints
VALO lifestyle
Developing a stationery print range, from photographing the gemstones to delivering finished prints for the brand.
Branding
VALO lifestyle
Leading the design of a full brand, from creating the guidelines to designing across digital, marketing, web and print products.
A few of the companies I’ve worked for
© Stina Slingo 2026